№ 3, 2001
The authors concentrate their attention on the electoral campaign of the key politician of the post-soviet period - Youri Luzkov. They try to generalize the results of using political technologies aimed at the creation or changing the image of a politician. The arguments and the counter-arguments used in the struggle and how they are related to the public ideas of the «good» and the «bad» national leader are analyzed. The analysis was done on the basis of numerous publications (more then 200 articles) of 1998 - 1999. According to the authors, the instability and the exposure to the variations in electors’ opinion characterize the current political situation in Russian. This is caused by the loose articulation of the political interests of different social groups, and gives the room for manipulating the public consciousness with the help of Mass Media and for replacing the real picture of the world with the set of mythological ideas and symbols.
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