№ 2, 1999
In Bulgaria, in spite of its rich electoral history and the ever more active use of electoral technologies in the campaigns, there are still no specialised centres of political consulting. Such areas as public relations, and image-making are in the worst position. Bulgarian politicians still have a very vague understanding that their image, words, phrases, the fact of presence in the appropriate places are not less important factors of the political game than the knowledge of public, political or economic situation.
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