№ 2, 1997
The paper focuses on four major schemes of financing electronic mass-media | television and broadcasting: state subsidies, benefits from advertising, service charges and voluntary taxes. The criterion for comparing the schemes of funding is found in their ability to ensure the electronic mass-media independence both from state and business tycoons. In that perspective a voluntary tax, paid by viewers (listeners) along with their utilities payments (check-off system), seems to be the most appropriate. The voluntary tax option has also been suggested by the results of sociological studies.
Main Page ~ Authors ~ Oleinik Anton