№ 2, 1997
Discussing political arguments, employed by various Russian parties in the 1993 and 1995 elections to the State Duma, the authors hope to find out to what extent different rhetoric strategies met the audience demands and which of them ensured succesful votes. They argue that politicians have not learned to manage the electoral process in the way to maximize their benefits, since the fragmentation of a significant part of the electorate adhering to similar views among many small parties tends to devaluate the vote results. Therefore, organisations of alike trends need to be brought together within one or, at most, two coalitions, whose leaders should subordinate their personal ambitions to common political objectives.
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